VIVIAN
+ GAO
graphic designer
+ art director
THE BRIEF
- We apply makeup through a mirror. Mirrors are how we see ourselves, including our imperfections, and that can cause insecurities to grow. Maybelline wants to change that.
- For World Mental Health Day, Maybelline wants to raise awareness of safe resources and invite consumers to raise their hand to positivity. By encouraging the community to be brave together, Maybelline wants to show that caring for ourselves is beyond just makeup – mental health is equally as important.
executions:
○ Instagram story
○ Instagram carousel
○ OOH