AKIRA FW25 GLAMOUR INSTINCT
campaign | website & app | social
art direction marketing digital
role: in-house graphic designer + art director
photographer: shaun harris
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: gabriela varela
THE WORK
Developed the visual concept for the Fall/Winter 2025 campaign, pairing modern fur, animal print and leather silhouettes with a dark, moody palette. Velvet drapes were used as a textural backdrop to create a cinematic, elevated aesthetic.
Campaign generated strong results, selling 2.7k units with an average sell-through rate of 23.2% at a $69 average retail price. Over its two-week run, it delivered $226K in revenue, positioning it as one of the top-performing campaigns of the year.
the intial concept mood board i presented to the team AKIRA STORE MARKETING
store signage
art direction marketing print
role: in-house graphic designer + art director
vp of e-commerce: sara kim
senior operations manager: josh clark
marketing manager: hannah ware
THE WORK
Responsible for all in-store marketing across 40 stores nationally, I led the creation and execution of signage for grand openings, omni initiatives, events, hiring, fixtures, and internal employee communications. I streamlined visual communications between HQ and store teams, improving clarity and consistency across markets. I also oversaw all print orders and vendor relationships to ensure signage was produced accurately and delivered on schedule.
hang tags for popular styles that are about to sell out
DIGITAL FLYERS
created assets for socials and emails
to promote hiring events, in-store
experiences, & sale promotions
RACK SIGNS
examples of signs that I designed,
produced for print & distributed
across all store locations
SIGNAGE CONCEPTS
multiple versions were presented
& refined before narrowing down
to
the final execution
STORES IRL
photos of signage displays shared
by store managers
AKIRA HOMECOMING 2025
photoshoot | store signage
art direction print digital
role: in-house graphic designer + art director
photographer: kate klipatska
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: xiaya miaquinn
THE WORK
As part of a larger store initiative, the store team planned to promote a homecoming dress collection. To support this, the marketing team conducted a photoshoot to produce assets for in-store signage. I participated in the art direction of the shoot, as I was responsible for creating the final signage materials.
store window posters & sidewalk signsvirtual flyers sent to customers in our email database
AKIRA BRAND COLLATERAL
brand video | hiring posters | pitch deck | warehouse posters
branding marketing video
role: in-house graphic designer
vp of e-commerce: sara kim
marketing manager: hannah ware
to watch with audio, please unmute!
KLEINFELD
organic social | paid ads |
email campaigns | web design
social marketing digital
role: graphic designer
agency: the media socialites
creative lead: luisa lowrie
account manager: tori brierley
BIRCH
organic social | paid ads
social marketing digital
role: graphic designer
agency: the media socialites
creative lead: luisa lowrie
account manager: caroline corr
WRANGLER HOLIDAY ‘21
direct mail for print | organic social
print social marketing
role: art director
agency: vmly&r chicago
group creative directors: nok sangdee & jeff beck
creative director (ad): paige miller
creative director (cw): morgan pippin
copywriter: anthony williams
WRANGLER COLLAB SOCIAL
social media campaigns for collaborations with yellowstone & roark
social marketing
role: art director
agency: vmly&r chicago
group creative directors: nok sangdee & jeff beck
creative director (ad): paige miller
creative director (cw): morgan pippin
copywriter: anthony williams
EXCERPTS OF [ LIFE ]
film photography + poetry zine
editorial art direction photography
role: creator
THE IDEA
As an avid enjoyer of film photography & poetry, this was a personal project I wanted to create as a lens into my life to provide some beauty & comfort of the shared human experience. This zine was a way to document my adventures, thoughts & feelings as I navigate through life as an average twenty-something.
POISE PRINT & PACKAGING
packaging concepts for australian market
& print advertising concepts
print packaging art direction
role: art direction intern
agency: fcb chicago
creative director: merrin mccormick
associate creative director (ad): emily walton
associate creative director (cw): sarah uchinson
copywriting intern: andrea lattanzio
POISE ORGANIC SOCIAL
social media posts for women history’s month & the 2021 olympics
social marketing
role: art direction intern
agency: fcb chicago
creative director: merrin mccormick
associate creative director (ad): emily walton
associate creative director (cw): sarah uchinson
copywriting intern: andrea lattanzio
ARIEL INVESTMENTS
corporate rebrand
branding marketing print
role: in-house creative associate
THE WORK
I was brought on as an in-house creative with the responsibility fo spearheading Rebrand Phase II – taking the new visual identity created by the agency 2x4 & applying it to all collateral for internal and external communications.
executions included:*
annual reports | print materials for events & conferences | presentation decks | website drafts (UI design) | data visualization | email newsletters | social media posts | podcast + webinar graphics | employee & office merch | client materials (fact sheets / briefs / pitchbook)
*Due to NDAs, I am unable to showcase the full breadth of work & thus will only include conceptual and publicized assets.
MAYBELLINE WMHD
executions: social & ooh
social marketing art direction
role: art director
agency: metier creative
THE WORK
We apply makeup through a mirror. Mirrors are how we see ourselves, including our imperfections, and that can cause insecurities to grow. Maybelline wants to change that. For World Mental Health Day, Maybelline wants to raise awareness of safe resources and invite consumers to raise their hand to positivity. By encouraging the community to be brave together, Maybelline wants to show that caring for ourselves is beyond just makeup – mental health is equally as important.
KRAFT HEINZ ORGANIC SOCIAL
social posts for:
Bagel Bites, Kraft Naturals, Claussen,
Ore Ida & Cracker Barrel
social marketing art direction
role: art director
agency: vmly&r chicago
group creative directors: nok sangdee & jeff beck
creative director (ad): paige miller
creative director (cw): morgan pippin
copywriter: andrew corbett / anthony williams
Bagel Bites | VIDEOKraft NaturalsClaussenROM CLUB
app concept
branding ui art direction
role: creator
THE PROBLEM
Modern dating is a clusterfuck. We’ve seen and heard the horror stories. There’s just so much potential for things to go wrong, especially when meeting a stranger from online for the first time.
THE CHALLENGE
Although online dating is a popular choice, with over 37% of US adults having used an online dating app or site at one point in their lives, these dates can feel forced, awkward or unnatural.
THE APPROACH
Humans are social creatures – we thrive through connections. But how can we establish a more genuine connection without relying only on a phone screen?
THE IDEA
A dating app that’s not like a dating app. It’s a community meetup for those looking to meet people organically through an in-person setting. Find people to connect with through common interests – let’s bring back the au naturale way of dating again.