graphic designer at abercrombie & fitch
AKIRA
INFO
ART
PRO BONO
graphic designer at abercrombie & fitch
INFO
ART
PRO BONO
let’s work together.
vgao.vivian@gmail.com
AKIRA HOMECOMING 2025
photoshoot | store signagephotographer: kate klipatska
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: xiaya miaquinn
THE WORK
As part of a larger store initiative, the store team planned to promote a homecoming dress collection. To support this, the marketing team conducted a photoshoot to produce assets for in-store signage. I participated in the art direction of the shoot, as I was responsible for creating the final signage materials.
In one week, the campaign sold 750 units (280% increase from LY) and generated $46k sales (400% increase from LY). Stores had the collection up for 9 weeks, with the most sales during week 5 with $58k and 900 units, driving a 163% unit sales growth YOY.