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let’s work together.
vgao.vivian@gmail.com
AKIRA HOMECOMING 2025
photoshoot | store signage
art direction print environmental
role: in-house graphic designer + art director
photographer: kate klipatska
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: xiaya miaquinn
THE WORK
As part of a larger store initiative, the store team planned to promote a homecoming dress collection. To support this, the marketing team conducted a photoshoot to produce assets for in-store signage. I participated in the art direction of the shoot, as I was responsible for creating the final signage materials.
store window posters & sidewalk signsvirtual flyers sent to customers in our email database
AKIRA STORE MARKETING
store signage
environmental print marketing
role: in-house graphic designer + art director
vp of e-commerce: sara kim
senior operations manager: josh clark
marketing manager: hannah ware
THE WORK
Responsible for all in-store marketing across 40 stores nationally, I led the creation and execution of signage for grand openings, omni initiatives, events, hiring, fixtures, and internal employee communications. I streamlined visual communications between HQ and store teams, improving clarity and consistency across markets. I also oversaw all print orders and vendor relationships to ensure signage was produced accurately and delivered on schedule.
hang tags for popular styles that are about to sell out
DIGITAL FLYERS
created assets for socials and emails
to promote hiring events, in-store
experiences, & sale promotions
RACK SIGNS
examples of signs that I designed,
produced for print & distributed
across all store locations
SIGNAGE CONCEPTS
multiple versions were presented
& refined before narrowing down
to
the final execution
STORES IRL
photos of signage displays shared
by store managers