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let’s work together.
vgao.vivian@gmail.com
AKIRA FW25 GLAMOUR INSTINCT
campaign | website & app | social
art direction marketing digital
role: in-house graphic designer + art director
photographer: shaun harris
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: gabriela varela
THE WORK
Developed the visual concept for the Fall/Winter 2025 campaign, pairing modern fur, animal print and leather silhouettes with a dark, moody palette. Velvet drapes were used as a textural backdrop to create a cinematic, elevated aesthetic.
Campaign generated strong results, selling 2.7k units with an average sell-through rate of 23.2% at a $69 average retail price. Over its two-week run, it delivered $226K in revenue, positioning it as one of the top-performing campaigns of the year.
the intial concept mood board i presented to the team KLEINFELD
organic social | paid ads |
email campaigns | web design
social media marketing digital
role: graphic designer
agency: the media socialites
creative lead: luisa lowrie
account manager: tori brierley