☽VIVIAN GAO
graphic designer & art director | chicago

advertising & marketing  print  web & digital  art direction  illustration  

let’s work together.
vgao.vivian@gmail.com

 〰️

AKIRA
+ FW25 / Glamour Instinct
+ Store Marketing
+ Homecoming 2025
+ Brand Collateral

Kleinfeld

Birch

Wrangler
+ Holiday ‘21
+ Collab Social

excerpts of [ life ]

Poise
+ Print & Packaging
+ Organic Social

Ariel Investments 

Maybelline
+ World Mental Health Day

Kraft Heinz
+ Organic Social

Rom Club

+ INFO
+ ART
     

MAYBELLINE WMHD

executions: social & ooh social  marketing  art direction role: art director
agency: metier creative

THE WORK
We apply makeup through a mirror. Mirrors are how we see ourselves, including our imperfections, and that can cause insecurities to grow. Maybelline wants to change that. For World Mental Health Day, Maybelline wants to raise awareness of safe resources and invite consumers to raise their hand to positivity. By encouraging the community to be brave together, Maybelline wants to show that caring for ourselves is beyond just makeup – mental health is equally as important.