☽VIVIAN GAOgraphic designer + art director | based in chicago, usa
senior graphic designer at akira + creative lead at vallure
advertising & marketing branding
digital print environmental social media
AKIRA
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let’s work together.
vgao.vivian@gmail.com
MAYBELLINE WMHD
executions: social & ooh
social media marketing environmental
role: art director
agency: metier creative
THE WORK
We apply makeup through a mirror. Mirrors are how we see ourselves, including our imperfections, and that can cause insecurities to grow. Maybelline wants to change that. For World Mental Health Day, Maybelline wants to raise awareness of safe resources and invite consumers to raise their hand to positivity. By encouraging the community to be brave together, Maybelline wants to show that caring for ourselves is beyond just makeup – mental health is equally as important.