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let’s work together.
vgao.vivian@gmail.com
     

MAYBELLINE WMHD

executions: social & ooh
social media  marketing  environmental role: art director
agency: metier creative

THE WORK
We apply makeup through a mirror. Mirrors are how we see ourselves, including our imperfections, and that can cause insecurities to grow. Maybelline wants to change that. For World Mental Health Day, Maybelline wants to raise awareness of safe resources and invite consumers to raise their hand to positivity. By encouraging the community to be brave together, Maybelline wants to show that caring for ourselves is beyond just makeup – mental health is equally as important.