AKIRA STORE MARKETING
store signage

environmental print marketing

role: in-house graphic designer + art director
vp of e-commerce: sara kim
senior operations manager: josh clark
marketing manager: hannah ware

THE WORK
Responsible for all in-store marketing across 40 stores nationally, I led the creation and execution of signage for grand openings, omni initiatives, events, hiring, fixtures, and internal employee communications. I streamlined visual communications between HQ and store teams, improving clarity and consistency across markets. I also oversaw all print orders and vendor relationships to ensure signage was produced accurately and delivered on schedule.

hang tags for popular styles that are about to sell out

SIGNAGE PHOTOSHOOT
art directed a photoshoot for print & commercial use, developed for Q1+Q2 2026 store signage & applied across all retail marketing channels

photographer: shaun harris
stylist: kyleigh simmons
vp of e-commerce: sara kim
marketing manager: hannah ware
model: florence mueller

DIGITAL FLYERS
created assets for socials and emails
to promote hiring events, in-store
experiences, & sale promotions

RACK SIGNS
examples of signs that I designed,
produced for print & distributed
across all store locations

SIGNAGE CONCEPTS
multiple versions were presented
& refined before narrowing down
to the final execution

STORE BARRICADE
14 ft tall barricade design for store renovation in
Perimeter Mall (Atlanta, GA)

STORES IRL
photos of signage displays shared
by store managers

AKIRA

KLEINFELD

BIRCH

WRANGLER

POISE

ARIEL INVESTMENTS

MAYBELLINE

KRAFT HEINZ

PERSONAL