VIVIAN
+ GAO
graphic designer
+ art director
THE PROBLEM
- Modern dating is a clusterfuck.
- We’ve seen and heard the horror stories. There’s just so much potential for things to go wrong, especially when meeting a stranger from online for the first time.
THE CHALLENGE
- Although online dating is a popular choice, with over 37% of US adults having used an online dating app or site at one point in their lives, these dates can feel forced, awkward or unnatural.
THE APPROACH
- Humans are social creatures – we thrive through connections. But how can we establish a more genuine connection without relying only on a phone screen?
THE IDEA
A dating app that’s not like a dating app. It’s a community meetup for those looking to meet people organically through an in-person setting. Find people to connect with through common interests – let’s bring back the au naturale way of dating again.